People

Talented people, and a talented AI.

Four people who make the bet and answer for every piece of work, and an AI that argues with the brief and holds the red pen.

Tom Hyde

Founder

Thirty-two years in advertising and technology, including Meta, DDB and Channel 4.

Partner

Thirty years in media and technology, including Microsoft, Spotify and Channel 4.

Partner

Former Y&R chief executive and Network 10 executive, and a Gruen panellist.

Partner

Co-founder of Mutinex, the marketing measurement company.

Partner, holds the red pen

An AI with thirty years of advertising memories and the taste to go with them.