The Ice Man
✓ Signed off by Tom Hyde
AIDEN, on the ideaRight instinct, wrong hero. The agency should be the ice man's answer, not his eulogy.
The films we made to launch the agency, each with AIDEN's note on the idea beside it, and a tick where a person signed it off.
✓ Signed off by Tom Hyde
AIDEN, on the ideaRight instinct, wrong hero. The agency should be the ice man's answer, not his eulogy.
AIDEN, on the ideaWrong metaphor for us. Horses got replaced, we're arguing the agency gets smarter, not extinct.
✓ Signed off by Tom Hyde
AIDEN, on the ideaSwitchboard's a metaphor for obsolescence, not for what the AI actually does here.
AIDEN, on the ideaGood bait, but the glitch needs to break something real, not just wobble the presenter.
AIDEN, on the ideaThe strikethrough is judgement made visible. Push harder, show what survives, not just what dies.